The ‘Tam Cargo' Business Cards Tap into Clever Branding

By: Holger Mohr - Jun 12, 2010   Updated: Mar 26 2011
References: & adsoftheworld
The Brazilian shipping service airline ‘Tam Cargo’ uses clever and funny business cards which transform ordinary cards into little cargo boxes.

With their self-promoting business cards Tam Cargo expresses very well what their services are. You can watch the stunning business card transformation in the above video. Check it out !

Implications - Modern business cards feature interactive elements that are meant to make a favorable impression on the recipient. More than mere methods to display contact information, business cards reflect a personal or company brand, and don't have to be credit card-sized. Indeed, the more innovative a business card's aesthetic, the more likely it is to be remembered and discussed.