In the campaign, Uby Kotex urges that, "it's high time women stopped being so damn shy about our vaginas. You don't need to do a Paris or Britney, but being able to talk about it without going red is a good start. After all, we've all got one. In fact, we've only got one, so make sure you take care good of it with U by Kotex."
The campaign provides vaginal education and pokes fun of vaginal euphemisms, even linking to a number of YouTube videos like the following:
The origin of the word Vajayjay:
Tyra Banks educating her audience:
Jane Fonda's slip up on the NBC Show: