Chipotle's New Short Film Takes Aim at Fast Food Companies

By: Katherine Pendrill - Jul 8, 2016
References: chipotle & adage
In an effort to remind consumers about its commitment to fostering a more sustainable food system, Chipotle released a short, animated film that takes aim at fast food companies.

The new ad is called 'A Love Story' and it is the third animated feature released by the company. In the video, two children start up lemonade stands across the street from one another. In order to attract more business, each begins adding new ingredients and new products until they have become fast food conglomerates. After each character realizes they have abandoned their integrity in favor of profit, they join together and begin serving fresh food similar to that found at Chipotle. The idea is to remind consumers what sets the fast casual chain apart from other brands by focusing on its commitment to selling "food with integrity."

By taking aim at fast food companies, Chipotle demonstrates why it is a better choice when it comes to dining out.