Kessalao's Takeaway Food Packaging is Unmissably Bright

By: Laura McQuarrie - Published: Jun 25, 2014 • References: facebook & packagingoftheworld
Kessalao is a takeaway restaurant in Bonn, Germany with a vibrant and fresh Mediterranean menu that's just as colorful as its takeaway food packaging designed by Masquespacio.

The very name "Kessalao" itself is a fusion of Spanish and German words, playing off culture mixing. The "S" in the Kessalao logo is also made to look like it's dripping, which is a subtle nod to olive oil, a staple of Mediterranean cuisine. In the development of a new brand image for Kessalao, Masquespacio chose an extremely bright range of colors that are used on the restaurant's interior, exterior and on product packaging. As well as a primary color scheme of red, yellow and blue, purple helps to round it all out and adds sophistication and richness, making every bite just as colorful. Stats for Vibrant Takeaway Packaging Trending: Older & Warm
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Concept: "takeaway Food Packaging"
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Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: tearable seafood wrapping, takeout treat branding, and takeout container t-shirt packaging.