Superstar

Kessalao's Takeaway Food Packaging is Unmissably Bright

By: Laura McQuarrie - Published: • References: facebook and packagingoftheworld
Kessalao is a takeaway restaurant in Bonn, Germany with a vibrant and fresh Mediterranean menu that's just as colorful as its takeaway food packaging designed by Masquespacio.

The very name "Kessalao" itself is a fusion of Spanish and German words, playing off culture mixing. The "S" in the Kessalao logo is also made to look like it's dripping, which is a subtle nod to olive oil, a staple of Mediterranean cuisine. In the development of a new brand image for Kessalao, Masquespacio chose an extremely bright range of colors that are used on the restaurant's interior, exterior and on product packaging. As well as a primary color scheme of red, yellow and blue, purple helps to round it all out and adds sophistication and richness, making every bite just as colorful.