Each Piece of Clothing on 'Stature' is Tailored for Petite Women
Mary Van Puymbroeck — July 11, 2017 — Marketing
References: staturenyc & fashionista
'Stature' is an e-commerce retail site that ensures each piece has been tailored for petite women.
The site was started by two petite friends, Avani Agarwal and Camille Moroz. The pair collaborate with designers to create a limited stock of petite-modified clothing for Stature. If a designer or brand is unable to modify the pieces in production, Stature will tailor the pieces before they go on the site.
It can be extraordinarily difficult to find clothes tailored for petite women. Thus, Stature is working to fill this void in the market by providing detailed fit guides for each item and offering hard-to-find sizes. The site features fashion-forward designers like 'Rachel Comey,' 'Dusen Dusen,' and 'Wray.'
The site was started by two petite friends, Avani Agarwal and Camille Moroz. The pair collaborate with designers to create a limited stock of petite-modified clothing for Stature. If a designer or brand is unable to modify the pieces in production, Stature will tailor the pieces before they go on the site.
It can be extraordinarily difficult to find clothes tailored for petite women. Thus, Stature is working to fill this void in the market by providing detailed fit guides for each item and offering hard-to-find sizes. The site features fashion-forward designers like 'Rachel Comey,' 'Dusen Dusen,' and 'Wray.'
Trend Themes
1. Tailored Fashion for Petite Women - Opportunity for other e-commerce retail sites to focus on tailoring clothing for petite women and providing detailed fit guides.
2. Collaboration with Designers - Opportunity for fashion retailers to collaborate with designers to create a limited stock of modified clothing for specific body types like petite women.
3. Hard-to-find Sizes - Opportunity for retailers to cater to niche markets by offering hard-to-find sizes for specific body types like petite women.
Industry Implications
1. E-commerce Retail - E-commerce retailers can incorporate tailored clothing and fit guides for petite women to tap into this underserved market.
2. Fashion Retail - Fashion retailers can collaborate with designers to create modified clothing for specific body types like petite women, providing unique offerings.
3. Niche Retail - Niche retailers can cater to specific body types like petite women by offering hard-to-find sizes, satisfying the demand for more inclusive fashion options.
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