TAG Heuer's Radical New Belt-Driven V4 Watch Edit

The stunning blend of breakthrough technology with advanced integrated mechanical movement design, encased upside down in a daring evolution of the iconic TAG Heuer Monaco

“If at first the idea is not absurd, then there is no hope for it.”
Albert Einstein

Since its earliest days, TAG Heuer has led Swiss watchmaking tradition by challenging and innovating its most time-honored conventions. Founded in an horological golden age, it has repeatedly revolutionized the timing and watchmaking world. Today, with the Basel 2004 launch of the Monaco V4 Concept Watch, the first design-integrated mechanical movement truly of the third millennium, the tradition continues. Once again, this time by reinventing the mechanical movement, TAG Heuer stakes claim to the cutting-edge of watchmaking and honors its motto: “Swiss Avant-Garde since 1860.”  (Tag)