'Table in Wonderland' Brings Imagination to Retail Arrangements

By: Amelia Roblin - Published: Jan 11, 2013 • References: & dailytonic
In theory, clothing should sell itself in the retail environment. In practice, consumers need an additional draw to pull out their wallets. The 'Table in Wonderland' collection of furnishings was developed specifically to dress up the United Colors of Benetton flagship store in Miami in order to present the stock in a more imaginative way.

It's difficult to define the different pieces that Fabrica's David Raffoul and Charlotte Juillard have designed. Some appear to be either sitting stools, footstools or perhaps even side tables. The largest of the display surfaces is a white table that has one quirky large leg to act as additional presentation space. The 'Table in Wonderland' series also includes coat racks and clothes hooks and every item is playfully decorated in a lovely pastel color. Stats for Whimsical Merchandizing Movables Trending: Older & Mild
Research: 3,874 clicks in 176 w
Interest: 3 minutes
Concept: 'Table In Wonderland'
Related: 96 examples / 74 photos
Segment: Neutral, 12-55
Comparison Set: 35 similar articles, including: subtly curved seating, ottoman-embedded tables, and tectonic tripod perches.