Simon Henwood is an artist whose paintings are featured on a collection of t-shirts which were born out of a collaboration between Henwood and Lone Costume.
Henwood has also collaborated with other artists such as Kanye West in the making of West’s video "Love Lockdown." Meanwhile, the t-shirts displayed in the gallery come in solid colors such as black and gray, and Henwood’s paintings are showcased on the front of the shirts.
Implications - Consumers are looking towards their fashion choices as a form of expression. Designs featuring a unique detail are appealing to those who want to let others know who they are through their ensembles.
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Concept: T-Shirts With Paintings
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Segment: Males, 18-35
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T-Shirts with Paintings
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