Rockstar

T-Shirt Party Gives 'I Heart NY' Tee a Run for Its Money

By: Tiana Reid - Published: May 22, 2010 • References: t-shirt-party and dazeddigital
T-Shirt Party is more than just a t-shirt company, it’s a movement. T-Shirt Party is trying to recreate the whole notion of tourist t-shirts—one tee at a time.

Founder Stan Still says that “T-Shirt Party reps London town, our hometown. No boutiques, no marketing campaigns, no hyped up nonsense, just T-shirts for the people.”

The T-Shirt Party work method is much like a revolving door: every week for one year, the group will release one new white tee, along with a video that evokes the reference or story behind its design.