T-Shirt Party Gives 'I Heart NY' Tee a Run for Its Money

By: Tiana Reid - Published: May 22, 2010 • References: t-shirt-party & dazeddigital
T-Shirt Party is more than just a t-shirt company, it’s a movement. T-Shirt Party is trying to recreate the whole notion of tourist t-shirts—one tee at a time.

Founder Stan Still says that "T-Shirt Party reps London town, our hometown. No boutiques, no marketing campaigns, no hyped up nonsense, just T-shirts for the people."

The T-Shirt Party work method is much like a revolving door: every week for one year, the group will release one new white tee, along with a video that evokes the reference or story behind its design. Stats for Hip Tourist Tees Trending: Older & Buzzing
Research: 15,942 clicks in 313 w
Interest: 4 minutes
Concept: T-shirt Party
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: shirt-mimicking memes, t-shirt subscriptions, and pop-up t-shirt shops.