The 'Syphilis Sucks' Campaign Approaches Awareness from a Different Angle

By: Amelia Roblin - Published: Sep 13, 2010 • References: luvi-ogilvy & adsoftheworld
Though the fear of STIs has been instilled in many of us since middle school health class, the 'Syphilis Sucks' Campaign targets the few who are still not careful enough. Be sure not to miss the integral pun that highlights the crucial focus of the campaign.

The transmission of the disease has been all over the media for the past few years, trying to encourage protected sex for those who believe they are impervious to it. This video, printed ad and clever candy handout for the 'Syphilis Sucks' Campaign are a joint tactic developed by the Luvi-Ogilvy Ad agency. Stats for STI Safety Ads Trending: Older & Warm
Research: 7,372 clicks in 296 w
Interest: > 3 minutes
Concept: Syphilis Sucks Campaign
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: std boozevertising, miley cyrus for safe sex promotion?, and buying real stds online.