Rockstar

HBO 'Tru Blood' Promotion

By: Elsa Blaine - Published: Jul 16, 2008 • References: hbo & thedieline
No, this is not another new energy drink on the market; it is part of the elaborate ad campaign for the new HBO series 'True Blood' which is based on, what else, 'vampires'.

The show, which premiers in September, is being preceded by a full blown collection of flashy promotional material. The fictitious 'Tru Blood, Synthetic Blood Nourishment Beverage' bottles appear on the show's ultra cool posters.

Then there's the t-shirts, hooded sweatshirts, mugs, glasses and even undies. I can't wait to see the actual program.

Also check these out: Stats for Synthetic Blood Nourishment Beverages Trending: Older & Average
Research: 14,809 clicks in 409 w
Interest: 4 minutes
Concept: Synthetic Blood Nourishment Beverages
Related: 68 examples / 52 photos
Segment: Females, 12-55
Comparison Set: 25 similar articles, including: conversational ai assistants, fast food breakfast platters, and digital home assistants.