This Switzerland Tourism Campaign Promotes the Holiday Hotspot

By: Ariel Weber - Published: Nov 17, 2012 • References: rudolfabraham.wordpress & psfk
To serve as a reminder to the world that Switzerland is still the ideal ski destination to go to during the winter holidays, Switzerland Tourism has come up with an interactive way to promote its beloved home country. From the 15th to the 29th of November, five ice blocks will be placed throughout London, which will have inside them 5 swiss flag cards with various prizes items to be claimed.

Each ice block represents a different winter region: The Alps of Lake Geneva, Graub√ľnden, Valais, Engelberg, Central Switzerland and Bernese Oberland. The fun begins when people have to try and claim their prizes by melting the ice around it. Some of the fun prizes include ski equipments, chocolate and flights with Swiss International Airlines.

With its beautiful white capped mountains and extensive ski resorts, Switzerland remains a tempting getaway for the winter holidays. Stats for Melting Holiday Promotions Trending: Older & Mild
Research: 1,248 clicks in 182 w
Interest: 0.9 minutes
Concept: Switzerland Tourism
Related: 83 examples / 64 photos
Segment: Neutral, 12-35
Comparison Set: 30 similar articles, including: comical olympic travel ads, chris baker, founder of oneseed expeditions (interview), and hi-tech tourist centers.