Superstar

This Swiss Milk Ad Demonstrates the Strength That Milk Builds

By: Laura McQuarrie - Published: • References: swissmilk.ch & creativecriminals
It's been said time and time again that milk gives your body calcium, builds healthy bones and makes you strong, but this SwissMilk ad actually demonstrates this kind of mega strength at work.

The ad is set up outside on the side of a building so that it looks like a cow is responsible for supporting all of the weight that rests on a ski lift's cables, giving the illusion that a mighty cow is pulling skiers along for a ride.

Since groups of skiers are naturally facing the direction of the billboard during their ski lift rides either up or down the mountain, the ad is absolutely impossible to miss. The clever ad was made for SwissMilk by Z├╝rich-based agency Ruf Lanz. Stats for Illusive Milk Strength Ads Trending: This Quarter & Average
Traction: 391 clicks in 17 w
Interest: 0.8 minutes
Concept: "swissmilk"
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: adorable bovine branding, minimalist water branding, and soda-flavored soy milks.