There have been some pretty epic Ice Bucket Challenge videos created to raise awareness for ALS, but Two Tales is a Czech beer brand that decided to take its challenge response to the next level with a swim in the arctic.
Rather than dumping a few ice cubes into a bucket of water, Two Tales decided to go hardcore and have someone take a dip in icy cold waters. Instead of seeing just a few ice cubes, the video shows one brave guy swimming towards an ice block in the water, so you can imagine just how cold that water must be. Suring the experience, the Two Tales employee captured his swim with a camera attached to his head. This is one way to show that this is what cold means to the beer brand.
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