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Nestle Hopes to Stir Up Sweet Memories with Its Reminiscence Pack

By: Laura McQuarrie - Published: • References: nestle & brandingmagazine
Nestlé UK & Ireland's 'Sweet Memories' campaign targets the 800,000 adults who suffer from dementia, memory loss and Alzheimer’s disease by bringing back some of its old branding, in the hopes of stirring up some positive memories.

To help people indulge in Sweet Memories, Nestlé takes the advice from Alison Cook of the Alzheimer’s Society, who says, "even something as simple as an old sweet wrapper can bring back vivid memories from a happy time."

Nestlé's downloadable Reminiscence Pack features some of its packaging and products from the 1950s, like Aero and Smarties, as well as printable board games, boxes, posters and chocolate wrappers, which could be a fun way to relive the past.

Photo Credit: Nestlé on Flickr Stats for Memory-Aiding Sweet Campaigns Trending: This Year & Average
Traction: 701 clicks in 28 w
Interest: 0.8 minutes
Concept: "sweet Memories"
Related: 87 examples / 67 photos
Segment: Neutral, 55-55+
Comparison Set: 32 similar articles, including: radically retro retail buses, celebratory coffee timelines, and comic-like cabinets.