Sweet Inauguration Day Marketing from Dunkin' Donuts

By: Alexandra Choli - Published: Jan 23, 2009 • References: benjerry & trendcentral
The Obama inauguration has provided a number of ideas for brands to market their products. Advertising campaigns at Dunkin’ Donuts and Ben & Jerry’s are in tune, bringing an even sweeter taste to the historical event.

Dunkin’ Donuts launched their "You Kin’ Do It" campaign, offering the Stars & Stripes donut: an All-American red-frost donut sprinkled with red, white and blue chocolate stars. Eying this yummy treat makes it hard not to celebrate the nation’s 44th president!

Ben & Jerry’s, on the other hand, tagging along the popular Obama campaign slogan, is promoting its original Butter Pecan ice cream with the "Yes, Pecan!" motto. Until the end of January you can indulge in some buttery frozen dessert in Scoop Shops around the country, while the proceeds will be donated to the Common Cause Education Fund.

And probably, after the prolonged inauguration rejoicing, we will find "Yes I Can" a must for our diet manifesto. Stats for Opportunistic Hopevertising Trending: Older & Mild
Research: 3,488 clicks in 383 w
Interest: > 3 minutes
Concept: Opportunistic Hopevertising
Related: 38 examples / 29 photos
Segment: Neutral, 18-55
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