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Shockvertising Food Edit
Swedish Fish: A Friend You Can Eat

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Shockvertising Food
Swedish Fish: A Friend You Can Eat
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Shockvertising Food - Swedish Fish: A Friend You Can Eat (GALLERY)
Swedish Fish: A Friend You Can Eat
 Published: Apr 4, 08
 Views: 6,059

At first glance, this appears to be animal cruelty at its worst. These ads, with their deceptively bright and cheerful colours feature snuggly bunnies and teddy bears ready to be eaten.

The “A friend you can eat,” campaign for Swedish Fish was created by ad agency, JWT, New York.

There’s a Kitty Sandwich, a Grilled Teddy bear in a panini maker, a Bunny Waffle, a Chick in a Cone with sprinkles on top and a Doll Burger topped with lettuce and tomato.

But on the other side of these images, all of which say, “Nej” underneath, is a picture of a Swedish Fish, the “Friend you can eat!” with the word, “Ja” beneath it.

Advertising Agency: JWT, New York, USA Chief Creative Officer: Ty Montague Executive Creative Director: Jeff Bitsack Creative Director: Jackie Hathiramani Art Directors: Hunter Fine, Andrew Clarke, David Suarez Copywriter: Scott Bell Photographer: David Rowland, First Base Digital Imaging U.K. Print Producer: Lauren Eberhardt Retoucher: First Base Digital Imaging (adsoftheworld)

References:  adsoftheworld

Filed In:  bizarre,  marketing,  pop culture,  unique








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Favorited by Trendopoly on Apr 16, 08

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Shockvertising Food