This Campaign Matches Users with Their Swedish Counterpart

By: Katherine Pendrill - Nov 10, 2015
References: findyourswede & psfk
'Find Your Swede' is a new campaign that attempts to match users with their Swedish counterpart. If you've ever wondered if there is someone on the other side of the world that looks just like you, this campaign aims to bring you one step closer to finding that person.

Find Your Swede is a new campaign launched by Sweden’s official tourism agency. The campaign aims to attract tourists by pairing them with a Swedish national. To take part in the campaign, users must complete a 38-question survey that is used to match them with a Swedish person who shares similar personality traits. Users can then strike up a friendly chat with their Swedish counterpart. According to the tourism agency, the campaign is designed "to create connections on a personal level between like-minded people across borders."

The campaign demonstrates how countries can attract tourists on a more personal level by promoting real world connections.