This Sweater for Home Use Bans Outdoor Activity
Vasiliki Marapas — March 13, 2015 — Fashion
References: balm.bigcartel & shop.nylon
The "Indoorsy" sweatshirt by Balm is definitely the best kind of sweater for home use.
Health-consciousness is on the rise, and along with it, fitness culture and outdoor adventurism. Suddenly, everyone's buying spandex, drinking kale smoothies and going on hikes. If you're not interesting in joining the cult of athleticism just because it happens to be trendy, then advertise your love of staying indoors and doing absolutely nothing by donning this humorous sweatshirt.
No, you do not want to go camping, thank you very much, nor would you like to try white water rafting, or even the gym, come to think of it. You just want to sit back, relax and enjoy the temperature-controlled environment of your living room -- and that's perfectly OK.
Health-consciousness is on the rise, and along with it, fitness culture and outdoor adventurism. Suddenly, everyone's buying spandex, drinking kale smoothies and going on hikes. If you're not interesting in joining the cult of athleticism just because it happens to be trendy, then advertise your love of staying indoors and doing absolutely nothing by donning this humorous sweatshirt.
No, you do not want to go camping, thank you very much, nor would you like to try white water rafting, or even the gym, come to think of it. You just want to sit back, relax and enjoy the temperature-controlled environment of your living room -- and that's perfectly OK.
Trend Themes
1. Health-consciousness - The rise of health-consciousness provides an opportunity for innovative products that cater to individuals who prefer indoor activities.
2. Fitness Culture - The growing fitness culture opens up possibilities for disruptive innovations that cater to individuals who do not conform to traditional athletic pursuits.
3. Outdoor Adventurism - The popularity of outdoor adventurism presents an opportunity for disruptive innovations that target individuals who prefer indoor activities.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of anti-athleticism by creating clothing that humorously promotes staying indoors and shunning outdoor activities.
2. Wellness - The wellness industry can innovate with products that support a healthy lifestyle indoors, catering to individuals who prefer indoor activities over outdoor fitness pursuits.
3. Entertainment - The entertainment industry can leverage the trend of anti-athleticism by developing indoor activities and experiences that provide enjoyment and relaxation for individuals who prefer staying indoors.
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