'Sweatcoin' is an App That Turns Steps Taken into Virtual Currency

By: Laura McQuarrie - May 6, 2016
References: itunes.apple & nfcworld
'Sweatcoin' is the name of a new app that uses an incentive system in order to motivate people to become fit—for every 1,000 steps taken, users will earn one Sweatcoin, which can be used to purchase a range of fitness products and services in-app.

The gamified system also uses a leaderboard ranking system in order to challenge users to compete with one another in order to take more steps and increase their membership level. Within the app, people may also send and receive coins in exchanges with friends.

As well as being able to buy running shoes, fitness gear and workout classes through the Sweatcoin app, users have the chance to create their own offers that others who use the app may want to redeem.