'Swearing Kids' Urges Parents to Buy a Smart Car So Kids Don't Curse

By: Laura McQuarrie - Jul 22, 2015
References: 5by & brandingmagazine
Smart's 'Swearing Kids' ad suggests that when you drive the wrong car, you teach kids the wrong words, in the same way that bad behavior from parents will be imitated by a child.

The smart urban 'forfour' model is advertised in this commercial, using a series of kids who are using the most profane words as taught by their parents.

Just as a bunch of swearing kids were the stars of this Smart Car ad, FCKH8 made waves last year with its 'F-Bombs for Feminism' ads, starring girls dressed up as princesses and cursing. Although some argue that this style of advertising compromises company beliefs and values for the purposes of making a sale, there's no denying that these ads get people to watch them.