Prodigy

Swatch and Fred Butler Team Up to Debut the 777 Watch

By: Cody Turner - Published: • References: watchpro & highsnobiety
Swatch and Fred Butler have teamed up to bring us this colorful limited edition 777 watch that's guaranteed to catch anyone's attention. Swatch chose to launch this new collaboration with accessories and prop designer Fred Butler, and the end result is something spectacular.

The watch comes in a unique frosted triangular collectors' case with the number of the watch written on the front, as there are only 777 of these watches being made worldwide. The 777 watch comes in the shape of a sextant with varying colors around the outside and a myriad of mixed colors on the actual face of the watch.

The watch is set to be released this month, so if you want to get your hands on one, good luck! Stats for Limited Edition Rainbow Watches Trending: Older & Buzzing
Traction: 8,402 clicks in 99 w
Interest: 1.2 minutes
Concept: Swatch And Fred Butler
Related: 98 examples / 75 photos
Segment: Neutral, 12-55+
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