The Swarovski Sparkle Shade Changes on Its Own
These dazzling light fixtures are artistic, whimsical and futuristic. The Swarovski Sparkle Shade is an effortless mix of art and design. It retails for $2,668 and is available in various sizes.
Implications - Any corporation or brand that seeks a seasonal awareness boost would be wise to invest in elaborate publicity stunts. A brand that finds a way to integrate its product into a ridiculous display or installation stands a good chance of earning media coverage (which provides free marketing), and attention from interested consumers.