These dazzling light fixtures are artistic, whimsical and futuristic. The Swarovski Sparkle Shade is an effortless mix of art and design. It retails for $2,668 and is available in various sizes.
Implications - Any corporation or brand that seeks a seasonal awareness boost would be wise to invest in elaborate publicity stunts. A brand that finds a way to integrate its product into a ridiculous display or installation stands a good chance of earning media coverage (which provides free marketing), and attention from interested consumers.