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Transformable Shimmering Shades

The Swarovski Sparkle Shade Changes on Its Own

— December 29, 2009 — Art & Design
The Swarovski Sparkle Shade by Jamie Hayon is a glittering interplay of mutability and solidity. Not only are these lights covered with a skin that is studded in Swarovski crystals, but the lamp shade is also transformable.

These dazzling light fixtures are artistic, whimsical and futuristic. The Swarovski Sparkle Shade is an effortless mix of art and design. It retails for $2,668 and is available in various sizes.

Implications - Any corporation or brand that seeks a seasonal awareness boost would be wise to invest in elaborate publicity stunts. A brand that finds a way to integrate its product into a ridiculous display or installation stands a good chance of earning media coverage (which provides free marketing), and attention from interested consumers.
Trend Themes
1. Artistic Light Fixtures - Opportunity to create light fixtures that combine art and design, attracting consumers looking for unique and visually stunning pieces.
2. Whimsical Home Decor - Chance to design and manufacture home decor items that add a touch of whimsy and playfulness to living spaces, appealing to consumers seeking unconventional and eye-catching designs.
3. Transformable Products - Potential to develop products that have the ability to transform or adapt to different functions, catering to consumers who value versatility and adaptability in their purchases.
Industry Implications
1. Lighting Design - Innovative lighting designers can tap into the demand for unique and visually captivating light fixtures, creating products that combine artistry and functionality.
2. Home Decor - Opportunity for home decor brands to incorporate whimsical and playful elements into their product offerings, appealing to consumers looking to add a touch of creativity to their living spaces.
3. Product Design - Product designers can explore the concept of transformable products, creating items that can adapt to different needs and preferences, providing consumers with more value and convenience.
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