The Swarovski x House of Hello Kitty Collaboration is Sparkly Cute

By: Caris Cruz - Published: Jul 11, 2011 • References: & japantrends
One of Japan's most beloved iconic characters Hello Kitty gets a dazzling tribute in this Swarovski x House of Hello Kitty collaboration. Having joined forces before, the two brands reveal a new season of Hello Kitty madness with this House of Hello Kitty Opening.

The gallery, opening in Omotesando, Tokyo, is filled with Hello Kitty fans admiring the limited-edition figure of the icon embellished with 20,000 crystals, costing about ¥1.2 million ($14,800). The house is enveloped in pink, the brand's signature color, and displays numerous items for purchase. Earrings, bracelets and accessories filled the showcase, along with a notable clutch bag that is an Elle, Swarovski and Hello Kitty collaboration. Filled with interactive visual holograms and other cute refineries, this inventive Swarovski x House of Hello Kitty is definitely worth a visit! Stats for Cartoon Character Bling Trending: Older & Mild
Research: 2,924 clicks in 254 w
Interest: > 3 minutes
Concept: Swarovski Hello Kitty
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: pop culture cats, 100 feminine tech finds, and social media sanrio apps.