The Swarovski BE AMAZING Campaign Puts Users in the Spotlight

By: Jamie Danielle Munro - Published: May 16, 2012 • References: apps.facebook & youtube
The Swarovski BE AMAZING campaign allows users to try on a pair of fancy glasses from the comfort of the home.

All one has to do is download the Facebook app, line up their eyes with the sparkling dots in the middle of the screen and voila! Upon completing these tasks a pair of Swarovski Amazing sunglasses will appear, and contestants can jump around and show off their best dance moves. The individuals who outshine all others have the chance to win a pair of glasses from the company, and will also receive their fair share of time in the spotlight.

This is a great campaign to get users involved and optimize the power of Facebook. Just remember to not block the product when dancing and keep your eyes facing forward! Stats for Virtual Eyewear Apps Trending: Older & Warm
Research: 1,289 clicks in 210 w
Interest: > 3 minutes
Concept: Swarovski BE AMAZING Campaign
Related: 49 examples / 38 photos
Segment: Females, 12-35
Comparison Set: 18 similar articles, including: sparkling gilded headgear, 100 sparkly swarovski creations, and 16 swarovski footwear innovations.