The swan adds a certain fairytale vibe to the shoot, providing a mystical overall feel. 'Swans' by Tatiana Bekasova is a beautiful mix between fashion and art, creating an ethereal and lovely spread which showcases the artist's true talents.
Implications - A few years back, Dove scored a PR coup with their "Campaign for Real Women" movement. By eschewing the use of Photoshop and supermodels in advertising, they connected with consumers all over the world on a human level. Corporations and brands can benefit from the same PR goodwill by creating advertising that explicitly states it features regular people without any retouching or Photoshop.