Christina Butty
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The idea of ‘selling out’ has always been a hot topic among hot underground collectives; the idea of taking money to help advertise corporations is often viewed with contempt. It is interesting that Japanese streetwear brand Swagger has chosen to use the iconic brand of big business, Coca-Cola, in its ‘Tokyo Is Yours’ collection for Fall/ Winter 2009. This collection is said to take its inspiration from Tokyo streetwear which incorporates a lot of western styles (hence the Coca-Cola gear). References: coca-cola, hypebeastFiled In: |
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