Lotte 'Eco Choco' Environmentally Conscious Chocolate

By: Cecilia Biemann - Published: Apr 10, 2009 • References: inventorspot
Hot on the heels of the sustainable, fair trade coffee movement comes ‘Eco Choco’, environmentally conscious, eco-friendly chocolate bars from confectioner Lotte.

Eco-Choco is a bit pricey at 210 yen or US$2.10 per 50 gram (1.75 oz) bar; however, by buying Eco-Choco, you can be assured of a psychologically sweet aftertaste given that you are supporting environmentally friendly farming, sustainable business practices and the protection of ecosystems and wildlife in Brazil, where the cocoa in Eco Choco comes from. Stats for Eco-Friendly Candy Trending: Older & Mild
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Concept: Eco-Friendly Candy
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Segment: Neutral, 4-35
Comparison Set: 20 similar articles, including: flirtatious candy, vintage luxury sweets, and fair trade chocolate.