This Brand is Healthy and Has a Low Impact on the Environment
Mishal Omar — September 29, 2016 — Eco
References: jarnamejeri.se & thedieline
Called 'Jarna Mejeri,' this Swedish sustainable dairy brand is able to create products that do not have an overly damaging impact on the environment.
With the rise of mass food production and its negative environmental impacts, independent farming is becoming an increasingly important but dwindling field. These dairy products are made from "ecological and biodynamic agriculture" in which animals are able to live as "naturally as possible" -- with no pesticides or fertilizers used to in the production of the sustainable dairy products. The branding of the collection aims to divert from the traditional graphic packaging of most dairy products and is minimalist in its design and black and white in its color.
By emphasizing its ethically sourced production and keeping its branding minimal, this collection of dairy products is able to stand out from others.
With the rise of mass food production and its negative environmental impacts, independent farming is becoming an increasingly important but dwindling field. These dairy products are made from "ecological and biodynamic agriculture" in which animals are able to live as "naturally as possible" -- with no pesticides or fertilizers used to in the production of the sustainable dairy products. The branding of the collection aims to divert from the traditional graphic packaging of most dairy products and is minimalist in its design and black and white in its color.
By emphasizing its ethically sourced production and keeping its branding minimal, this collection of dairy products is able to stand out from others.
Trend Themes
1. Sustainable Agriculture - The use of ecological and biodynamic agriculture for sustainable dairy production presents opportunities for disruptive innovations in agricultural practices.
2. Minimalist Branding - Minimalist branding can be used to emphasize ethical and sustainable production in the dairy industry.
3. Independent Farming - The rise of independent farming presents opportunities for disruptive innovation in the dairy industry by prioritizing ethical and sustainable practices.
Industry Implications
1. Dairy Industry - The dairy industry can adopt sustainable and ethical production practices to differentiate their products from mass-produced dairy and appeal to conscious consumers.
2. Agriculture Industry - The agriculture industry can develop and promote ecological and biodynamic farming practices to support sustainable dairy production and meet the growing demand for conscious consumerism.
3. Packaging Industry - The packaging industry can support minimalist branding efforts in the dairy industry and promote sustainable packaging materials to further reduce environmental impact.
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