The 'RISE & WIN Brewing Co.' is Producing High-Quality Sustainable Beer
Katherine Pendrill — July 15, 2015 — Social Good
References: kamikatz.jp & psfk
The 'RISE & WIN Brewing Co.' in Tokushima, Japan is producing a sustainable beer that produces zero-waste. The new brewery and restaurant has devised a way to produce an eco-friendly product that does not compromise style or substance.
Tokushima is located in southeastern Japan and it is considered a 'zero-waste town.' Each resident must adhere to a strict garbage separating system, which contains 34 different categories of refuse. When the municipality receives the separated garbage, it is able to recycle a large enough portion to qualify as a waste-free city. The RISE & WIN Brewing Co. follows this example by producing sustainable beer and zero-waste food. Even the brewery building itself is made from recycled materials and natural decorations.
Though RISE & WIN Brewing Co. largely focuses on beer, it also sells eco-friendly household products such as shampoo, pasta and BBQ sauce.
Tokushima is located in southeastern Japan and it is considered a 'zero-waste town.' Each resident must adhere to a strict garbage separating system, which contains 34 different categories of refuse. When the municipality receives the separated garbage, it is able to recycle a large enough portion to qualify as a waste-free city. The RISE & WIN Brewing Co. follows this example by producing sustainable beer and zero-waste food. Even the brewery building itself is made from recycled materials and natural decorations.
Though RISE & WIN Brewing Co. largely focuses on beer, it also sells eco-friendly household products such as shampoo, pasta and BBQ sauce.
Trend Themes
1. Zero-waste Brewing - Other breweries could adopt similar sustainable practices to reduce their environmental impact.
2. Eco-friendly Product Development - Businesses across industries can explore creating sustainable products like household items to meet consumer demand for eco-conscious options.
3. Sustainability as a Branding Strategy - Brands can differentiate themselves and appeal to environmentally conscious consumers by incorporating sustainability into their business practices and messaging.
Industry Implications
1. Breweries - Breweries can implement zero-waste practices or shift toward using sustainable ingredients to produce beer while reducing their overall environmental impact.
2. Consumer Goods - Consumer goods companies can explore developing eco-friendly products spanning various categories, appealing to the growing consumer demand for sustainable options.
3. Hospitality - Hotels, restaurants, and other hospitality businesses can incorporate sustainable practices throughout their operations, including food and beverage offerings, to cater to eco-conscious consumers.
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