The U.K. energy drink company SUSO has created the SUSO Master to inspire young people to harness their imagination, creativity and determination. This summer the SUSO Master will be featured in a series of virals, short films and tutorials online and on digital outdoor sites across the country. The aim is to entertain, inspire and to support the development of aspirational skills in the fields of music, sport, and the creative arts.
On visiting the SUSO Master Facebook page, fans are encouraged to upload evidence of their own skills and developments in these fields for the opportunity to win exclusive SUSO Master T-Shirts and one-on-one sessions with the SUSO Master himself, who is a genuine expert in all the skills he lectures!
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Concept: Inspire Young People
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Segment: Males, 12-55
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