Issey Miyake 'Pleats Please' Ads Show Fashions as Food

By: Rachel Bowman - Published:   Updated: Aug 10 2011 • References: isseymiyake.co.jp & cyanatrendland
Taku Satoh Designs and Issey Miyake, a Japanese fashion designer, have joined forces for this line of Pleats Please advertisements.

The sushi ads by Taku Satoh and Issey Miyake show pleated fashions recreated to look like sushi. The colorful ads make me want to go shopping and then eat some sushi, so I'm thinking they're accomplishing what they set out to do. Check out the joint advertisements that turn fashions to sushi above.

Implications - The proliferation of Japanese cuisine in North American society demonstrates globalization amalgamating all world cultures. One way in which people of different nationalities are bonding is through food. Corporations looking for a way to interact with foreign partners may consider establishing empathetic relationships through fine dining.

Stats for Stylish Sushi Trending: Older & Average
Traction: 7,591 clicks in 281 w
Interest: 4 minutes
Concept: Stylish Sushi
Related: 53 examples / 41 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: 29 sushi-inspired innovations, sushi cupcakes, and inedible sushi.