Susan Credle Wants to Bring Back Old Time Advertising
Malika Renee Butss — March 11, 2014 — TH Video
References: youtube
Susan Credle is the chief creative officer for the Leo Burnett advertising house. Unlike most individuals in her field that face change head on, Susan goes for change while channeling traditional values.
Susan understands that brands have to be way more than what they are. Working in the business she works in, Susan is required to be constantly on the cutting-edge and on top of her game. However, Susan Credle knows that you never know what you’ve got until it’s gone, and urges business to go back to the traditional roots of advertising. She teaches that brands are to be meaningful in people’s lives and encourages the idea of brands and business marrying together opposed to being seen as the same thing.
Susan is a dynamic leader in her field with a retro vibe.
Susan understands that brands have to be way more than what they are. Working in the business she works in, Susan is required to be constantly on the cutting-edge and on top of her game. However, Susan Credle knows that you never know what you’ve got until it’s gone, and urges business to go back to the traditional roots of advertising. She teaches that brands are to be meaningful in people’s lives and encourages the idea of brands and business marrying together opposed to being seen as the same thing.
Susan is a dynamic leader in her field with a retro vibe.
Trend Themes
1. Retro Advertising - Businesses can capitalize on the trend of incorporating traditional values into modern advertising campaigns.
2. Meaningful Brands - Emphasizing the importance of brands being meaningful in people's lives can lead to disruptive innovation in the advertising industry.
3. Marketing Evolution - Susan Credle's approach highlights the need for a balance between innovation and tradition in the advertising industry.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating traditional values and focusing on creating meaningful brand experiences.
2. Marketing - Marketing professionals can take inspiration from Susan Credle's approach of balancing innovation and tradition in their campaigns.
3. Branding - Brands can embrace the idea of being meaningful in people's lives and marry themselves with business, creating disruptively innovative campaigns.
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