Reality Star Rejection
Susan Boyle Snubs Obama's Invite to White House Correspondents Dinner
Despite not attending President Obama's White House Correspondents Dinner, Susan Boyle is slated to appear on Oprah's talk show with Simon Cowell on Monday via satellite. The special episode will include a tour of Susan Boyle's Scotland home.
Implications - Consumers are fascinated with reality TV stars because they feel the individuals in these programs accurately reflect the common citizen. Corporations should similarly look to accurately portray their target market in advertising campaigns if they're to garner empathetic relations from their consumers.