Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Apocalyptic Saviors

The Institute for Human Continuity Creates Lottery to Survive 2012

The Institute for Human Continuity is a website developed to help you to survive 2012 (which some predict is when the apocalypse will fall upon us); it is a perfect reminder of why I am not allowed to watch the Discovery Channel when they air shows pertaining to Doomsday, Nostradamus, and the Apocalypse.

The Institute for Human Continuity builds off of the upcoming movie "2012," and is obviously a publicity stunt to help you to survive 2012 (but no doubt has duped more than a few gullible sentients). I don’t count myself among them, but I do, however, count myself among those harboring a secret fear of what the end of the Mayan calendar will bring.

As a safeguard in case the apocalypse does occur, as there really will be no way to survive 2012 (and it happens to fall on the day before my birthday), I have made a pact with my closest friends to go out on December 21, 2012 and go down in a blaze of drunken glory, giving a one-fingered salute to the apocalypse at the same time.
Trend Themes
1. Survivalist Preparations - The Institute for Human Continuity highlights the growing trend of individuals seeking ways to survive potential apocalyptic events.
2. Apocalyptic Entertainment - The Institute for Human Continuity capitalizes on the popularity of apocalyptic movies and TV shows to create a buzz and attract attention.
3. Fear of the Unknown - The Institute for Human Continuity taps into people's secret fears and concerns about the unknown future and the end of the Mayan calendar.
Industry Implications
1. Emergency Preparedness - The Institute for Human Continuity's lottery campaign presents an opportunity for the emergency preparedness industry to offer products and services for people wanting to survive potential apocalyptic events.
2. Film and Entertainment - The Institute for Human Continuity's tie-in with the movie '2012' demonstrates the potential for collaboration between the entertainment industry and marketing campaigns to create buzz and generate excitement.
3. Psychology and Counseling - The Institute for Human Continuity speaks to people's deep-seated fears and anxieties, presenting opportunities for the psychology and counseling industries to offer support and guidance for those dealing with apocalyptic concerns.
3.2
Score
Popularity
Activity
Freshness