London's 'Survival Billboard' is a Promotional Stunt for Tomb Raider

By: Christopher Magsambol - Nov 12, 2015
References: survivalbillboard & adweek
The 'Survival Billboard' is a sadistic marketing stunt for the new Tomb Raider video game. Eight participants have been chosen out of thousands of applicants to partake in a "survival of the grittiest" event where the winner will win a Tomb Raider-inspired trip.

Each participant is standing on a small ledge and is told to expect everything from arctic cold, strong winds and intense heat. Those watching get to choose the order of the punishments. The final eight participants vary from survivalists to casual and hardcore gamers.

The Survival Billboard is also streaming on, so viewers from across the world can witness this incredibly intense stunt. Although seemingly dangerous, the stunt has received tremendous support from both fans and eager participants.