Psychedelic Fantasy Shoots
The editorial is called "China Doll" and the photographer behind this shoot is Liu Song. The Surface Magazine #80 winter issue is about the darker side of glamorous, and it is definitely one beautiful editorial spread.
Implications - Using a specific style of dress or a particular theme for a photo shoot is a good way for photographers to appeal to a popular niche market. Rather than vaguely touching upon several different styles, companies will gain both audience and critical acclaim by focusing on attracting a certain group or demographic.