SURF IS DEAD, a streetwear label that's based in California, unveiled its Summer 2017 collection with a stylized editorial.
The single female muse that the editorial focuses on is spotlighted in front of a bright orange backdrop that makes the colorful apparel pop even more, while also supplying it with a stark contrast. The apparel is heavy on graphic prints, which feature abstract women, tropical images that are said to be inspired by "gory horror films," and retro slogans like "FAR OUT" in unique lettering. In addition to the graphic apparel, the SURF IS DEAD collection includes hats that come with the brand's name embroidered at the center.
Currently, the whole collection can be found on SURF IS DEAD's online store, where the apparel is priced affordably.
Gory Californian Streetwear
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