Cold-Water Surf Clothing is Rebranding Beach Culture

By: Emilie Picillo - Published: Jan 12, 2014 • References: finisterreuk and coolhunting
If you're looking for new surf clothing and gear, Finisterre is an awesome source for cold-water surf garb originating from the chilly English shores. The inception of surfing began on the pristine Hawaiian shores and its entrance into mainstream culture in the '50s through films and the desire for the sunny, carefree beach life.

Even now, the surf industry is focused on selling the warm weather lifestyle and products to go with it, leaving cold weather surfers out to dry. Finisterre enters the scene as a cold-water company in 2002 and the brand has expanded since into both men's and women's technical, yet classically styled apparel. The collection is specifically geared toward cold weather with cues from Scandinavian and English design; featuring cozy knits, button-downs and layered pullovers, this brand will make a mark for itself on icy shores.