Influenced by the fairy tales of The Brothers Grimm, namely the story of 'Snow White,' the superNova. AW13 lookbook imbues them with a dark twist that is appropriately masculine. The set of the catalog photoshoot is stark and lit with a quiet gray light, which almost appears to create shadows where there are none. Overall, it is a fitting interpretation of the old classics.
Titled 'Snow Black,' the superNova. AW13 lookbook showcases pieces that take cues from staple vintage items. Josh Davis of Hypebeast notes, "Nordic patterning is applied to thick knit woolen sweaters and cardigans, while vests and flexible blazers come in a variety of military-inspired colors." The versatile brand sets a perfect tone for the fall and winter seasons, striking a balance between dapper and street.
Stats for Fairytale-Inspired Menswear
Trending: Older & Average
Research: 4,482 clicks in 163 w
Interest: 2.6 minutes
Concept: SuperNova. AW13
Related: 61 examples / 47 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: abandoned military base museums, french wine theme parks, and therapeutic beauty stimulators.
More Stats +/-
French Wine Theme Parks
Abandoned Military Base Museums
Therapeutic Beauty Stimulators
Pop-Up Wine Stores
50 Examples of Chinese Tech Innovations