With a smooth, compact construction of plastic and foam, the Supernatural Studios Rockin’ looks decidedly more edgy than traditional styles. Another unique feature is its low-to-the-ground design, which, according to The Design Blog, makes it more comfortable, elegant, and practical than the conventional rocking chair.
Implications - In the last few years, contemporary society has showed an increased desire for originality. One way a company can capitalize on this movement is by investing in a commonly used product that is radically altered to include novelty concepts. By providing consumers with the option of a product with the same functionality as all others, but an avant-garde design, the company stands a good chance of benefiting from originality obsessed consumers.