Supermarket Trends For 2007

Trend spotters from the Mintel Global New Products Database (GNPD) have predicted the trends that will hit supermarket shelves in 2007.  The leading trends include:
*Natural products and exotic ingredients
*Ethical products
*Refillable packaging
*Natural cosmetics
*A return to basics
*Web-based marketing
*Cosmetic companies target men
*Traditional breakfast alternatives
*Taking advantage of the teen market

“We’re talking about trends, not fads here, so we predict that all of these developments will be around for some time to come,” said David Jago, director of GNPD custom solutions at Mintel”