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Super Mario Chess is the Ultimate in Geeky Gifts

By: Brian G Randles - Published: Oct 8, 2009   Updated: Aug 11 2011 • References: coolest-gadgets and ohgizmo
Whether you play chess or not, if you like Super Mario then this is what you need in your bedroom next to your Darth Vader poster.

The Super Mario Chess set features all of the characters of the game and runs for around $40. Perfect for your little nephew, or your creepy cousin with the flesh-colored mustache, don't forget the Super Mario Chess set when you are looking for presents this holiday season.

Implications - Consumers respond favorably to pop culture products because they satisfy a desire for new goods while providing them a product or image that they are already familiar with. Businesses that are looking for new ventures to profit in should consider using this re-imaging of classic images to draw in an audience that connects to the familiar faces of the past.