Super Mario Chess is the Ultimate in Geeky Gifts
The Super Mario Chess set features all of the characters of the game and runs for around $40. Perfect for your little nephew, or your creepy cousin with the flesh-colored mustache, don't forget the Super Mario Chess set when you are looking for presents this holiday season.
Implications - Consumers respond favorably to pop culture products because they satisfy a desire for new goods while providing them a product or image that they are already familiar with. Businesses that are looking for new ventures to profit in should consider using this re-imaging of classic images to draw in an audience that connects to the familiar faces of the past.