The NFL has commissioned a number of high fashion designers to redesign the classic helmets as an add for Super Bowl XLVIII. According to statistics, around 42% of football fans are female. As an olive branch, the National Football League, with the support of Bloomingdales and the Council of Fashion Designers of America, had given forty-eight designers free reign to restyle the sport’s helmets.
In preparation for Super Bowl XLVIII, a large number of labels have been asked to re-vamp the unflattering headwear. Some of the names include Marchesa, Fenton/Falon, Alice + Olivia, Rag and Bone, Yigal Azrouel, Dannijio, Billy Reid, Public School and Rogan. There is also Dennis Basso, John Varatos, Narciso Rodriguez, Betsey Johnson, Vince Camuto, Helmut Lang and Badgley Mischka.
Stats for Haute Couture Football Helmets
Trending: Older & Mild
Research: 1,892 clicks in 123 w
Interest: 2 minutes
Concept: Super Bowl XLVIII
Related: 88 examples / 68 photos
Segment: Neutral, 12-35
Comparison Set: 32 similar articles, including: epic diy football-watching foods, hype-inducing halftime shows, and cutting-edge sports equipment.
Haute Couture Football Helmets
More Stats +/-
Hype-Inducing Halftime Shows
Epic DIY Football-Watching Foods
Cutting-Edge Sports Equipment
NFL-Inspired Nail Designs
Sporty Drink Accessories