This Super Bowl Kia commercial is really a pre-commercial for the launch of the 2014 Kia Sorento and starts its #SpaceBabies campaign.
The idea of this Super Bowl Kia commercial is to draw a parallel between the development stages of the Kia Sorento and the nine months babies spend in their mother's womb before birth. The concept of the commercial makes all these babies a metaphor for the new 2014 Kia Sorento. As the babies arrive on the scene, it is a triumphant moment that's been in the making for almost a year (presumably since the 2013 model was revealed.)
The Super Bowl Kia commercial features a human baby leading the pack, followed by a baby elephant, panda, pig, dog, rhino, penguin and hippo. All of the space babies are wearing astronaut outfits as they emerge from what looks like a space craft, but really represents the womb.
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