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One-Second Ads Edit
2009 Super Bowl Commercials Will Include Minimercial From Miller High Life


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One-Second Ads
2009 Super Bowl Commercials Will Include Minimercial From Miller High Life
One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO) 2
One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO) 3
One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO) 4
One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO) 5
One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO) 6
One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO) 7
One-Second Ads - 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life (VIDEO) 8


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Super Bowl commercials are notoriously hilarious, innovative and ridiculously expensive. Miller High Life is hoping to go for the trifecta with a one-second ad that’s meant to be a budget-friendly but attention-grabbing campaign.

The ad stars Windell Middlebrooks, who told the Boston Herald that the shoot lasted 17 hours, with nary a break for a frosty brew in the cold New York weather. It looks like Miller High Life’s efforts will pay off. The ad campaign is one of the most-discussed Super Bowl commercials in the media this week.

Check out Middlebrooks’ introduction to the Miller High Life one-second ad above, and check out the outtakes that didn’t make the cut for the official Super Bowl commercials below:

References:  1secondad, bostonherald

Filed In:  commercials drinking lifestyle marketing publicity stunts sports






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Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of One-Second Ads or comment about 2009 Super Bowl Commercials Will Include Minimercial From Miller High Life.

Favorited by Ariana Shaw on Jan 30, 09
Favorited by S.j on Jan 30, 09
Going Like Sixty on Jan 31, 09  2,882 Trends   1,499 Comments
This is the break-through spot this year. Very funny. Getting lots of pre-game buzz because of the "one second" fake-out. Using viral vid to set up broadcast spot is wonderful. This is funny. It will be the buzz on Monday too.
Going Like Sixty on Jan 31, 09  2,882 Trends   1,499 Comments 0
ePromos on Jul 17, 09  0 Trends   2 Comments
I remember this commercial; it got a huge media buzz and probably had a good ROI because of it. It's great when brands get creative with media buys for traditional media to stand out more from the competition.
ePromos on Jul 17, 09  0 Trends   2 Comments 0

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