Valeria Lazareva Captures Carefree Fun in the Sun
I've never managed to find anyone as good looking during my trips to the beach but Valeria Lazareva has given me hope! I love the variety of playful moods captured in these pieces.
Implications - The depiction of youth has always been a way to market something as hip to glorify youth. Ads displaying drinking, partying or just hanging out draws in viewers who are infatuated with the lifestyle they have or used to have. When it comes to advertising fashion or products, the use of young people in images needs to be tastefully executed without overselling the glamorization of youth.