The Sundek Beachwear We Surf commercial is like a short movie. There is a plot that leaves viewers wondering what in the world is going on. The people in the commercial are building things out of pizza boxes, finding scrap parts in junk yards and cleaning up crossbows.
The viewer has no idea what the plan is until the very end of the commercial. The longing to know what is going to happen makes the Sundek Beachwear We Surf commercial great because it easily grasps the attention of its viewers. The end of the commercial still doesn't fully let the viewer know what happens, so just like a good movie, it leaves them with something to think about.
The creative television spot was created by the advertising agency Grey in Paris, France. The music featured is by Robin Foster.
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