Sun Wines by Mousegraphics Turns to Nature for Inspiration

By: Jamie Danielle Munro - Published: May 28, 2014 • References: & lovelypackage
Sun Wines is a brand based in Italy that wanted to target "design conscious consumers ready to try a cared-for product," according to Lovely Package. As such, Mousegraphics came up with a look to suit these requirements.

On the front of the bottle, a solar-like silhouette can be seen in its most basic form. The design almost looks similar to something one would find in the caves of Egypt, as it takes on a hieroglyphic nature. However, this simplistic approach works well, as it grabs consumers attention who are curious as to what this illustration represents. Upon seeing the name Sun Wines, more of a connection can be made, and at that point the shopper is already close enough to pick up the bottle and take it to check out. Stats for Solar Phase Wine Packaging Trending: Older & Mild
Research: 1,229 clicks in 103 w
Interest: 1.8 minutes
Concept: Sun Wines
Related: 57 examples / 44 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: symbolic branding strategies, minimalist gourmet branding, and personified peanut branding.