This Sun Protection Product is Sold as 'Friendly Bronze Zinc Stuff'
Laura McQuarrie — April 14, 2016 — Lifestyle
References: stuffbyfred & thedieline
Unlike most topical sun protection products that are sold in squeezable tubes, this one from Stuff by Fred comes in a small jar.
As well as being a standout for its unique packaging, the product calls attention to itself with a candid name: 'Friendly Bronze Zinc Stuff.' This casual tone is carried out onto display cases for the product, which positions it as "good stuff" to help "protect yo' self."
This concentrated sun care product is made with a fine selection of premium ingredients like coconut oil, beeswax, cocoa butter and true to its name, zinc oxide. By using only high-quality natural ingredients, Stuff by Fred is able to bypass the use of many common chemicals, while also creating an effective sun protection product to shield people from UVA and UVB rays.
As well as being a standout for its unique packaging, the product calls attention to itself with a candid name: 'Friendly Bronze Zinc Stuff.' This casual tone is carried out onto display cases for the product, which positions it as "good stuff" to help "protect yo' self."
This concentrated sun care product is made with a fine selection of premium ingredients like coconut oil, beeswax, cocoa butter and true to its name, zinc oxide. By using only high-quality natural ingredients, Stuff by Fred is able to bypass the use of many common chemicals, while also creating an effective sun protection product to shield people from UVA and UVB rays.
Trend Themes
1. Natural Sun Protection - Disruptive innovation opportunity: Develop all-natural sunscreen products that use premium ingredients to provide effective sun protection without the use of common chemicals.
2. Unique Packaging - Disruptive innovation opportunity: Create standout packaging options for sun protection products, such as small jars instead of traditional tubes, to differentiate from competitors.
3. Casual and Candid Branding - Disruptive innovation opportunity: Position sun protection products with casual and candid branding, appealing to consumers who want a more relatable and non-intimidating approach to sun care.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunity: Introduce all-natural sunscreen pots to the skincare industry, providing an alternative option for consumers seeking chemical-free sun protection.
2. Packaging Industry - Disruptive innovation opportunity: Develop innovative packaging solutions for sunscreen products, such as small jars, to offer unique and eye-catching options for brands in the packaging industry.
3. Branding and Marketing Industry - Disruptive innovation opportunity: Help brands in the branding and marketing industry create casual and candid branding strategies for sun protection products to resonate with consumers seeking a more relatable approach to skincare.
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